A leading fragrance-focused organization in the UK, alongside a creative advocacy group, sought to understand teenagers’ views on the broader creative industries—ranging from fragrance design to music production. By employing advanced survey analytics, including topic modeling for open-ended questions, Statistique delivered data-driven recommendations and publishing-ready visualizations to inform future policies, initiatives, and engagement strategies.
Project Overview
- Client: A UK-based fragrance association partnering with a creative platform
- Objective: Analyze quantitative and qualitative survey responses from teenagers to identify trends, sentiment, and barriers within creative fields
- Scope: End-to-end support—from data acquisition and cleaning to in-depth text analysis, policy recommendations, and visually compelling reports
Key Components of the Solution
1. Data Collection & Preparation
- Multi-Faceted Survey Instruments: The questionnaire encompassed structured questions (e.g., Likert scales, demographics) and open-ended prompts on creative pursuits.
- Quality Assurance: We standardized and cleaned responses to ensure robust datasets, applying anonymization protocols to protect respondent privacy.
2. Topic Modeling & Open-Ended Analysis
- Natural Language Processing (NLP): We leveraged topic modeling techniques (e.g., LDA) to uncover underlying themes in free-text responses, revealing common motivations, perceived obstacles, and industry misconceptions.
- Sentiment & Contextual Clustering: Automated grouping of feedback allowed for rapid identification of areas requiring focused interventions—such as cost barriers or lack of diversity in certain creative sectors.
3. Quantitative Insights & Gap Identification
- Descriptive Statistics & Correlation Analysis: Pinpointed key demographic groups or educational backgrounds that showed particular interest—or disinterest—in creative careers.
- Cross-Tabulated Insights: Overlaid sentiments from open-ended feedback onto demographic data, offering a multi-dimensional perspective on how teenagers connect with various creative fields, including fragrance.
4. Publishing-Ready Data Visualizations
- Interactive Dashboards: Built visual summaries for policymakers and educators, highlighting trends, gaps, and recommended actions at a glance.
- Narrative Storytelling: Clear infographics, charts, and story-driven briefs translated complex survey results into accessible, impactful findings for both technical and non-technical audiences.
5. Policy & Engagement Recommendations
- Actionable Roadmaps: Suggested strategies to address common barriers—such as cost, perceived irrelevance, or limited exposure—helping shape future outreach and educational programs.
- Industry Collaboration: Findings enabled the fragrance association and creative advocacy group to partner with schools, youth organizations, and other stakeholders in fostering inclusive, appealing entry points into creative professions.
Results & Impact
- Informed Policy Development Data-driven insights guided the creation of proposals aimed at bridging the gap between teenage aspirations and real-world opportunities in creative fields.
- Elevated Industry Awareness Clear, compelling data visualizations and topic-modeling narratives sparked productive discussions at conferences and workshops, raising overall awareness of teen perspectives.
- Strategic Partnerships The research facilitated new collaborations between fragrance brands, community hubs, and educational entities—aimed at nurturing budding talent in design, art, and beyond.
- Targeted Outreach & Engagement Evidence-based recommendations enabled the client to refine campaigns, focusing resources where they resonated most with young audiences.
Why Statistique?
Statistique merges sophisticated data analysis, NLP expertise, and user-centric design to uncover the hidden drivers behind human behaviors. Whether you need to reshape industry strategies, influence public policy, or strengthen stakeholder outreach, our tailored solutions transform raw survey data into practical, influential insights. For more information on how we can illuminate your next research project, contact us today. Let’s turn your data into a catalyst for impactful change.
