A leading fragrance-focused organization in the UK, alongside a creative advocacy group, sought to understand teenagers’ views on the broader creative industries—ranging from fragrance design to music production. By employing advanced survey analytics, including topic modeling for open-ended questions, Statistique delivered data-driven recommendations and publishing-ready visualizations to inform future policies, initiatives, and engagement strategies.

Project Overview

• Client: A UK-based fragrance association partnering with a creative platform
• Objective: Analyze quantitative and qualitative survey responses from teenagers to identify trends, sentiment, and barriers within creative fields
• Scope: End-to-end support—from data acquisition and cleaning to in-depth text analysis, policy recommendations, and visually compelling reports

Key Components of the Solution

1. Data Collection & Preparation

• Multi-Faceted Survey Instruments: The questionnaire encompassed structured questions (e.g., Likert scales, demographics) and open-ended prompts on creative pursuits.
• Quality Assurance: We standardized and cleaned responses to ensure robust datasets, applying anonymization protocols to protect respondent privacy.

2. Topic Modeling & Open-Ended Analysis

• Natural Language Processing (NLP): using topic modeling methods (e.g., LDA) helped us to identify underlying themes in free-text responses, therefore exposing industry misunderstandings, common motivations, and perceived challenges.
• Sentiment & Contextual Clustering: Automated grouping of feedback allowed for rapid identification of areas requiring focused interventions—such as cost barriers or lack of diversity in certain creative sectors.

3. Quantitative Insights & Gap Identification

• Descriptive Statistics & Correlation Analysis: Pinpointed key demographic groups or educational backgrounds that showed particular interest—or disinterest—in creative careers.
• Cross-Tabulated Insights: Overlaid sentiments from open-ended feedback onto demographic data, offering a multi-dimensional perspective on how teenagers connect with various creative fields, including fragrance.

4. Publishing-Ready Data Visualizations

• Interactive Dashboards: Designed graphic summaries including trends, gaps, and suggested actions at a glance for legislators and teachers.
• Narrative Storytelling: For both technical and non-technical audiences, clear infographics, charts, and story-driven briefs converted difficult survey results into easily understandable, powerful conclusions.

5. Policy & Engagement Recommendations

• Actionable Roadmaps: Suggested strategies to address common barriers—such as cost, perceived irrelevance, or limited exposure—helping shape future outreach and educational programs.
• Industry Collaboration: Findings enabled the fragrance association and creative advocacy group to partner with schools, youth organizations, and other stakeholders in fostering inclusive, appealing entry points into creative professions.

Results & Impact

1. Informed Policy Development
   Data-driven insights informed the development of ideas meant to close the gap between youth aspirations and practical possibilities in the creative professions.
2. Elevated Industry Awareness
   At conferences and seminars, clear, striking data visualizations and topic-modeling stories spurred lively debates that increased general knowledge of teen viewpoints.
3. Strategic Partnerships
   Aimed at developing young talent in design, art, and beyond, the research helped scent companies, community hubs, and educational institutions engage in fresh partnerships.
4. Targeted Outreach & Engagement
   Evidence-based recommendations enabled the client to refine campaigns, focusing resources where they resonated most with young audiences.

Why Statistique?

design, statistically reveals the underlying causes of human activities. Our customized solutions turn unprocessed survey data into useful, powerful insights whether your needs are for public policy influence, industrial strategy reshaping, or stakeholder engagement strengthening.

Contact us right now to get further ideas on how we may highlight your next research endeavor. Allow your data to act as a spark for significant transformation.